When we stream, when we save data or when we use artificial intelligence, the technology that drives it goes unnoticed to us. Kuehne+Nagel works behind the scenes to keep the logistics precise, so that things stay that way. The Company has acted early and developed a specialised solution to enable the massive growth in cloud infrastructure.

“Cloud” might sound light, but the physical reality weighs tons. Thousands of high-performance racks need to be installed in data centres all over the globe to satisfy the modern world’s voracious appetite for data. The boom in artificial intelligence (AI) in particular has changed the rules of the game: hardware is becoming more powerful, faster than ever, but also heavier and, above all, more expensive. Nowadays, a single server rack can be worth as much as a detached home. Once it became apparent that conventional methods would no longer be able to serve the biggest cloud providers, we acted swiftly and briskly. We created a dedicated unit that focuses solely on the complex requirements of the cloud industry.
 

In the right place at the right time

In order to serve this demanding market, we specifically enlisted expertise. Ro Sharma, Global Head of Cloud+ Semicon Strategy, left a market partner six months ago to join Kuehne+Nagel. “I have over 20 years of experience in high-tech logistics and arrived at just the right time,” says Sharma, who operates out of California. “Because it is important to realise that this industry is not just a normal standard freight one, but one that requires customised solutions, including speed and agility.”